I Heart Travel and Tours

The logo conveys authenticity, warmth, enthusiasm, and personal growth while embodying the clients’ passion for curated international travel experiences. David wanted to convey a concise message through his brand, but he was flexible with any aesthetic approach our designer was willing to take to exemplify the I Heart Travel and Tours’ core values. The new trademark shows an object cutting through a heart-shaped cloud. The twist is that the airplane is replaced by a paper plane, a unique and less frequently used item that expresses the same concept.

The client hoped to see a wider selection of warm and cold pastel tones, so our designer devised a strategy to smoothly integrate reds, greens, and blues (colors proposed by the client) and avoid these very different shades colliding when used on any of the brand assets.