Paid Media & SEM
Whether you’re a new business in need of quick results, or an established company looking to increase leads back to your website, paid media and SEM may just be exactly what you need.
What Is SEM
or Paid Media?
SEM is the pay‑to‑play version of SEO. Instead of slowly climbing the search results organically, you can pay to appear at the top of Google, on social platforms, or in someone’s feed to reach your audience right now.
From pay‑per‑click ads to Facebook, Google, and Instagram campaigns — sometimes it pays to… well… pay.
SEO vs SEM And Why
You Need Both
SEM can get you customers almost immediately while SEO is still climbing. We often recommend combining both to capture near‑term demand and build durable organic growth over time.
Where Can I
Promote?
Depending on your industry, there are many platforms that can give you a boost toward meeting your goals and getting in front of your desired audience.
Explore Our Specialized Capabilities
Select a specialized service below to learn about our advanced methods, core benefits, features, and how we drive results.
Pay-Per-Click Advertising
Managing paid ad campaigns across search and social channels to drive sales.
Google Ads Management
Optimizing Search, Display, and Shopping campaigns on the Google Ads platform.
Search Engine Marketing
Targeting paid search positions on Google and Bing to attract searchers.
Paid Social Advertising
Running paid ad campaigns on Meta, LinkedIn, and social networks.
Facebook Ads Management
Optimizing Meta ad campaigns across Facebook, Instagram, and Messenger.
PPC Campaigns
Structuring and optimization of ad groups, keyword lists, and bids.
Conversion Optimization
A/B testing, landing page audits, and UX adjustments to maximize ad conversions.
Retargeting Campaigns
Serving ads to past website visitors to encourage them to return and buy.
Ready To Get Started?
At JSL, We Can Help You Do the Keyword Research for Your Niche and Develop a Solid SEO Strategy.
Fill out the contact form below, and we’ll get in touch with you to get the ball rolling! Zurinty Marketing & Web Design proudly serves SEO clients in Nairobi, Kenya and the surrounding areas.